This article recently appeared in the Montreal Gazette, via Tea News Direct. Since green tea is so amenable to natural flavours, you can easily find a green tea you'll love in the Steeped Tea catalogue and holiday flyer
Canadians’ tastebuds turning eastward as Asian flavours take root
As Asians become a higher percentage of the Canadian population, tea-flavoured drinks such as green tea are among the dietary climbers, along with pork, rice and seafood.
Canadians are eating less beef and potatoes and more pork, seafood and rice, thanks to the fact that about 10 per cent of us now are of Asian descent. We’re also snacking more, even more so on fruit, and drinking more green tea — both again due to eastern influences, according to a study by Toronto-based market research company NPD Group.
There are 3.3 million Asians in Canada, or 11 per cent of the population, and the food and beverage industry ignores them at its competitive peril, says the study’s authors.
By recognizing the similarities and differences between Asians and others, restaurants and retailers “will be better equipped to make the strategic decisions necessary to fuel their success,” said NPD analyst Joel Gregoire.
The study, Eating Patterns in Canada, found that over the past 10 years, the number of meals featuring potatoes has dropped by 703 million “eatings” every year, while those that included rice jumped by 297 million eatings.
Beef consumption was down by 384 million meals since 2001, while pork during the same time jumped by 372 million meals a year and seafood by 248 million eatings.
“As the face of Canada’s population continues to change, our eating behaviour is sure to follow suit,” said Gregoire.
The study also found Asians snack more than other cultures, at an average of 309 snacks per year per person, with fruit being the dominant food choice 38 per cent of the time. The average Canadian chooses fruit as a snack 30 per cent of the time, it said.
There has also been a hike in the number of meals consumed by Canadians that included a flavoured tea drink, to 44 a year per individual from 25 in 2001.
The jump is most noticeable with green tea, which falls in that category. In 2001, Canadians included green tea in their meals just four times a year and that number is now almost 15.
Immigration is expected to grow by 15 per cent over the next decade and most of the new Canadians are expected to come from Asia, NPD said.
“The Asian community is a prime growth target in Canada whose dietary preferences should not be overlooked by corporations seeking longevity,” NPD said in a news release issued Tuesday.
© Copyright (c) The Province
Are you among the statistics? Have increased your consumption of green tea?